Hello. I am a multidisciplinary designer working in the intersection of brand and product. My experience ranges from creative direction to hands-on design, crafting visual systems and story telling for brands and product, leading teams or as an individual contributor. I started my career working in advertising in Sao Paulo, Brazil for Young and Rubicam as a graphic designer. Since then I moved to Toronto, where I worked for Sid Lee, doing mostly branding and campaign work - I was glad to be able to work on the rebrand of Toronto Raptors and also clients like Air Canada, Blue Goose and many other Canadian brands. In 2014 I moved to California, in the Bay Area where I join Method. Since then I worked in places like Google, NIO, Oculus and Facebook. I am currently a HI Designer at Apple working in the Services Group. My experience is broad and generally focused on working with product and brand, user interface expressions, automotive interfaces, experience design, VR/XR and Apple Vision Pro. I have great interest in exploring different areas of design from photography to illustration, typography, motion, 3d and applying these skills to my design thinking. This is a sample of my work and areas of interest.

Work Experience

Apple— Current

Meta

NIO

R/GA

Method

Sid Lee

Y&R

Areas of Interest

3DArt DirectionBrandingCreative DirectionDesign DirectionDigitalMotionPhotographyIllustrationPrintTypography

Press & Features

  • Lürzer's Archive
  • 73 Best Illustrations of 2024, The New York Times
  • Slanted 36, Coexist
  • Canvas Revel, 2023
  • SuperRare, Mesmerizing Animations
  • Veritas Trends Publication, 2025
  • Visual Atelier, 2019
  • Creative Review Digital Interactive
  • Design Exchange IKEA, Design Exhibition Toronto — Canada
  • Young Gallery, Photography Exhibition at Young&Rubicam, Sao Paulo — Brazil
  • Canned Oxygen Exhibition at Icosahedron Gallery in New York.
  • Poster for Good 50x70, at Triennale Design Museum, Milan — Italy
  • Lürzer's Archive: Brazilian Creative Club: The Unknown - Vol. 6-2018

Awards and Recognition

Clio Sports Awards

Gold
Toronto Raptors
Logo

Pentawards

Gold
Blue Goose
Packaging Design

Wave Festival

Gold
The Unknown
Cinematography

CCSP — Brazil

Gold
The Unknown
Photography

Clio Sports Awards

Silver
Toronto Raptors
Rebrand

Art Directors Club

Silver
Blue Goose
Packaging Design

Wave Festival

Silver
The Unknown
Direction

New York Festivals

Silver
The Unknown
Film Craft

One show

Bronze
Digital Design
Cultural Driver

D&AD

Graphite Pencil
Digital Design
Digital Design

Clio Awards

Bronze
Goodyear
Print Campaign

Cannes Lions

Bronze
Goodyear
Print Campaign

AdStars

Bronze
The Unknown
Film

NY Festivals

Finalist
Goodyear
Print Campaign

Cannes Lions

Shortlist
Toronto Raptors
Rebrand

Cannes Lions

Shortlist
The Unknown
Film Craft

D&AD

Shortlist
The Unknown
Cinematography

EL OJO

Shortlist
The Unknown
Audiovisual

AdStars

Shortlist
The Unknown
Film

AdStars

Shortlist
The Unknown
Design

ADCC

Merit
Toronto Raptors
Complete Corp. Identity Systems

ADCC

Merit
Toronto Raptors
Symbols and Logotype

Art Directors Club

Merit
The Unknown
Craft in Video

Applied Arts

Featured
Cracked Canoe
Wine/Beer/Spirits - Series

Marketing Awards

Finalist
Cracked Canoe
Packaging Design

CCSP — Brazil

Finalist
The Unknown
Graphic Design

CMA

Gold
TFC Campaign
Consumer Services

Clio Awards

Silver
Blue Goose
Packaging Design

Clio Sports Awards

Silver
TFC
PR

D&AD

In Book
Blue Goose
Branding Series

CCSP — Brazil

In Book
The Unknown
Design

CCSP — Brazil

In Book
The Unknown
Film Direction

Graphis

Silver
Blue Goose
Packaging Design

Graphis

Merit
Blue Goose
Branding

ADCC

Silver
Blue Goose
Packaging Design

ADCC

Merit
Blue Goose
Branding

One Show

Merit
Blue Goose
Packaging Design

A' Design Awards

Platinum
Blue Goose
Packaging Design

AdStars

Crystal
The Unknown
Film

The Dieline Awards

Gold
Blue Goose
Fresh Food

Brand New Awards

Featured
Blue Goose
Comprehensive Identity Program

National Advertising Awards

Silver
Ikea
OOH Campaign

Marketing Awards

Finalist
Blue Goose
Packaging Design

Marketing Awards

Finalist
Blue Goose
Branding Series

Applied Arts

Design Annual
Blue Goose
Food Series

Applied Arts

Design Annual
Blue Goose
Complete Packaging Series

Applied Arts

Design Annual
Blue Goose
Craft Illustration